J-Man Vanilla Fudge's debut may not have moved me a whole lot as a listener, but I certainly understand the album's place as a seminal album in the development of psychedelic and heavy rock music. The success of that album only increases the confusion generated by The Beat Goes On, the American outfit's controversial sophomore observation - this experimental album is a 'head scratcher' for sure, and though some have hailed it as a misunderstood masterpiece, I will join the choir of folks that just don't get it. The Beat Goes On has a few interesting things going on, but the band's total disregard for musical structure and composition makes for a tough pill to swallow, even when looked at from a historical perspective.

Although the music on 1967's Vanilla Fudge was primarily straightforward organ-led psychedelic rock, the same can not be said for The Beat Goes On. There are flirtations with conventional music, like the piano intro "Sketch" and a few Beatles covers in rapid succession, but a majority of the music seems to have very little direction at all - a good portion of side two can hardly be called music, if truth be told. As cool as a sound collage of twentieth century political figures can be if done right, it seems out of place and overly long when it takes up eight minutes on a rock album. The Beat Goes On does have some cool musical ideas from time to time, but they rarely expand beyond interesting fragments; although Vanilla Fudge sticks to cover tracks once again, they never actually recreate any of the tracks they pay homage to. Instead, they briefly touch on numerous compositions, and the result is an incoherent mess.

It's actually a shame that the band never decided to flesh out any of the tunes here, as I think a heavy psychedelic version of "Fur Elise" or "Hound Dog" could have made for an entertaining listen. The Beat Goes On aims to transport the listener through history, musical and otherwise, and although this is a great concept, the execution is baffling. A directionless and confusing album, The Beat Goes On is a failed experiment in my book, and a disappointing followup to Vanilla Fudge's 1967 debut. This is only recommended to the most die-hard of psychedelic collectors - all others should proceed with extreme caution.