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Jay and Gary Leavitt, along with Bobby Herne, made their first musical rumblings in 1966 as the Cobras, releasing the New England garage classic "I Wanna Be Your Lover"/"Instant Heartache". Fast-forward to 1970 and the brothers, joined by Ralph Mazotta (ex-Lazy Smoke) and Harold Perino Jr. (aka "Maris"), transformed into the hard psychedelic aggro Euclid, signed to Bob Thiele's Flying Dutchman subsidiary Amsterdam and were one of the few (only?) "rock" releases on either label (a notable exception being the rare Minx soundtrack by The Cyrkle). Herne, manning the producer's chair (a role he would later repeat for The Shaggs' Philosophy Of The World LP), created a "bad trip" spiked with backwards tape effects, darkly-phased vocals, all instruments set to "pummel" and an album title certainly eligible for the "truth in advertising" award!